WENES Group, four strong identities looking back on two years of redesigning our brands
01/09/2025
For over 18 years, WENES has established itself as a key player in the world of stands, events, office space fit-outs, and modular solutions. But behind the scenes, a fundamental transformation has mobilized all our teams for two years: the rebranding of our companies.
A redesign born from our DNA
It all started with WENES Stand, the group's historical activity and THE brand that built our reputation.
We have chosen to to share our reason for being Who are we today? What are our values? What experience do we want to offer our clients? This work has been collective, involving our teams at every step, to arrive at a new identity in line with our on-the-ground reality.
The result?
A Colorful, creative, and assertive brand territory, which highlights achievements, internal talents, and especially our customers, becoming the best ambassadors for our quality standards. The site has been completely redesigned to showcase testimonials, achievements, and tailor-made expertise.
Then a gradual shedding of our other brands
Building on this momentum, we continued the redesign to:
- WENES Event – our bold event agency
- WENES Development – specializing in commercial office design
- The Modular Stand – our modular, cost-effective, and sustainable 100% solution
Each entity now has its own identity, consistent with its mission, market, and target audience. But they all share a common foundation: Customization, user experience, and a passion for places that bring people together.
A beautiful example of this complementarity?
The Jeremias showroom, a project combining interior design and product promotion—learn more here:
The Evolution of the Logos of the Group
2 years of strategy... and some results!
This project involved:
- Visit graphic redesign of the 4 brands
- A short story editorial strategy and SEO
- Visit creation of 4 websites high-impact
🎯 Goal: to improve visibility, clarity, and digital performance.
Mission accomplished: all of our brands now appear on the first page of Google, in both organic search and paid search.
And finally… introducing WENES Group
The final piece of the puzzle: the Motherboard, WENES Group. It was time to give it a voice, a vision, and a color.
Today, the WENES Group is a name, a face, and a purpose: highlight the complementarity of our 4 professions for our clients, creating bespoke spaces that generate business, emotions, and notoriety.
This redesign project is a collective adventure. A source of pride.
And above all, a starting point to go even further together.
Thanks to our teams, our clients, our partners.
Stay in touch, WENES Group has many more surprises to offer you in the coming days and months!
