The strength of a group, balance
of a large company,
the start-up mindset.

WENES Stand supports companies from all sectors at major trade shows in France and internationally. Among our clients: CNIEL (1,000 m² at the International Agricultural Show, 3 consecutive editions), L'Oréal, Microsoft, Bayrol, Phytomer, Gaches Chimie, GTI Nayax, Logista, Cofidis, and Altavia as part of the NRF. Our teams work on stands ranging from 20 to 1,000 m², in sectors as varied as agri-food, industry, tech, finance, health, cosmetics, and retail.

WENES Stand exhibits at all major French trade shows, across a wide range of sectors.

Real Estate & Construction Batimat, SIMI, RENT, Patrimonia, Intermat, Logimat, SITL.

Agribusiness & livestock: International Agricultural Show (SIA), SPACE, CFIA, SIAL, SIRHA, FIE.

Hospitality and catering Equip'Hotel, SIRHA, Interclean.

Health & Pharmacy Santexpo, CPHI, JFR, Orthodontics Days, Pharmagora.

Tech & Digital Big Data Paris, BIM World, IT Partners.

Industry & Environment: Global Industrie, Pollutec, Solutrans, CIGRE.

Automotive & Mobility: Equip Auto, Motorcycle Show, SIAE.

Cosmetics & Beauty: InCosmetics.

General Public & Culture: Paris Games Week, Japan Expo, Running Experience, Foire de Paris, LOSANGEXPO, SMCL, Expo Protection, Notaries' Congress, MCB.

Our teams work at Porte de Versailles, Paris Nord Villepinte Exhibition Centre, Lyon Congress Centre, Eurexpo Lyon, and all exhibition sites in France. Our three agencies—Paris, Lyon, and Nantes—allow us to offer local manufacturing across the country, without subcontracting.

The WENES Academy is the WENES Group's internal training program, created to continuously transfer and elevate the expertise of our teams: design, manufacturing, project management, and client relations. This is one of the reasons why our employees—designers, architects, project managers, and account managers—share a common culture of exhibition stand building and identical standards, regardless of the project. The WENES Academy distinguishes WENES Stand from agencies that outsource their skill development.

Yes. Since 2007, our choices regarding materials, partners, and internal operations have always incorporated a responsible dimension—though it was not formalized. In 2025, we have decided to structure and document this approach and submit it to an independent external assessment via EcoVadis, an international benchmark platform for CSR.

Our approach is based on four pillars: environment (FSC/PEFC-certified materials, LED lighting, sorting and recycling of post-show waste), social (WENES Academy, 84% women on our teams, formalized working conditions), ethics (code of ethics, GDPR charter), and responsible sourcing (local partners, some of whom have been with us for over 13 years).

Our EcoVadis submission is due in April 2026. We will publish the results upon receipt.

To discover our entire approach: our committed exhibitor page.

WENES Stand is our long-standing custom booth design business, founded in 2007: each project is designed and built specifically for the company, its trade show, and its objectives. LE STAND MODULAIRE is a sister brand dedicated to 100% modular solutions that can be reconfigured from one event to the next. The two approaches are complementary: custom-built stands are essential for projects with high image stakes or large floor space, while modular stands are ideal for a multi-trade show strategy or when facing time and budget constraints. With 18 years of experience in both fields, our teams will help you identify the solution best suited to your specific needs.

Choosing a stand builder means choosing a trusted partner for a project that involves your brand image. The essential criteria: experience in the field, a comprehensive portfolio, the ability to manage the entire project, from design to dismantling, and the ability to listen from the outset.

Beyond technical skills, human relations are just as important as know-how. A good stand designer must be able to understand your marketing challenges, challenge your ideas and provide you with solutions you hadn't considered before. Check out their presence at the trade shows you frequent, their references in your sector, and their ability to work wherever you exhibit, in France and abroad. Feelings count. So does trust. That's what turns a one-off collaboration into a lasting partnership.

To go further, consult our guide: 7 criteria for choosing a good exhibition stand builder.

A custom-built stand is designed specifically for a company, a trade show and a precise objective, with total architectural freedom. A modular stand is based on standardized components that can be reconfigured from one event to the next, with optimized lead times and logistics.

Both approaches have their relevance. Tailor-made solutions are essential when image is at stake, when the surface area is large or when the concept requires a specific scenography. Modular solutions are better suited to a multi-show strategy, tight schedule constraints or systematic reuse. Some projects combine the two: a modular base enriched with customized elements to create a hybrid stand that's both flexible and impactful. The right choice always depends on objectives, context and frequency of participation.

Are you hesitating between the two? Our Decision support matrix guides you based on your specific situation.

A well-designed stand is based on a clear organization of the space into functional zones: reception, demonstration, exchange and storage. Each zone must serve a precise purpose and fit naturally into the visitor's itinerary.

Design starts with flow: how visitors enter, move around, stop and engage. An open, visible reception area encourages initial contact. A well-positioned demonstration area attracts attention. A more intimate meeting cubicle allows for more in-depth, qualified exchanges. A discreet but accessible storeroom ensures team comfort throughout the show. Lighting, furniture and signage then reinforce each zone without overloading the whole. A good layout can't be seen, it can be felt in the fluidity of the experience.

Attracting visitors to a stand relies on three inseparable levers: visual legibility from the aisles, coherence between the brand identity and the space, and the human energy exuded by the teams present.

An attractive stand doesn't try to show everything at once. It prioritizes, guides the eye and creates a natural entrance. Location plays an important role; a strategic axis of passage changes everything, but it's not enough. Lighting, signage, animation zones and the posture of the teams contribute as much to attractiveness as the architecture itself. The stands that perform best are those that tell a coherent story from the very first seconds, and make people want to enter effortlessly.

Our 2026 trends detail the design and digital levers that are performing this year.

Your choice of stand location is highly strategic. To be successful, you need to consider a number of factors, such as :

• proximity to competitors and catering areas,
• the main visitor flows through the show aisles, to make sure you're on a strategic axis with respect to your target,
• your location in relation to the show layout,
• As a bonus, keep an eye on the technical plans for the show: it would be a shame to be positioned on a site with several poles that are impossible to move. Luckily, WENES Stand can deal with all your problems, and transform them to your advantage.