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As a specialist in custom-built trade show stands, we design, manufacture and fit out your exhibition stand, tailored to your needs. From conception to completion, our expertise as stand builders enables us to create unique spaces that reflect your identity.

While every stand is different and should retain its originality, there are a few common-sense rules. The different zones to be found on a stand are generally :

• a warm welcome area for initial exchanges,
• a demonstration area to showcase your products at their best, and offer interactive and immersive activities,
• a customer meeting area or clothing in a more intimate cubicle,
• a storeroom for your product stock, mini-fridge, sales documents and other items that you need to have to hand for the duration of the show, both for your comfort and to score points with your visitors.

Setting up a stand and taking part in a trade show are investments that must pay off. Attracting visitors to your stand is therefore essential to maximize your ROI.

Here are a few ideas to get you started:

• Location: If it's customary to say "location, location, location" in the world of real estate, it's no different in the world of trade shows. The strategic choice of your stand's location plays an important role in its attractiveness.
• Suggest an aesthetically pleasing stand: Harmonious colors to match your branding, careful lighting, screens positioned in the right places, thoughtful layout and eye-catcher... Creating a pleasant, welcoming space will naturally help you attract attention. The creation of a tailor-made stand will enable you to stand out visually, from the very first seconds.
• Don't forget to animate your stand: interactive activities, sample distribution, competitions, catering services, demonstrations, etc. Booths that steal the show never fail to offer different types of entertainment to show visitors.
• Focus on people: A trade show is first and foremost a place to meet and exchange ideas. The staff present at your show need to have the art of words to communicate effectively and make visitors want to go further. A well-trained, committed team can move mountains.

As with any other project, the selection of your stand builder should be based on a clear set of criteria. Here are 3 to help you make the right choice:

• Experience and references : Choose a booth builder who can prove his experience by participating in numerous trade shows, and who can also provide you with a rich portfolio and references. You'll also want to know how long the company has been in business, and how satisfied its customers are. Finally, don't hesitate to look for customer testimonials to get an idea.
• Services offered : analyze the service offered by the stand builder. While all stand builders manufacture stands, not all of them have the capacity to accompany you anywhere in the world (for installation and dismantling), to make 100% made in France or to carry out customized work, for example.
• The "Feeling": A good listening ear, a presence at all times, a perfect command of the subjects, serenity and sympathy in collaboration... These elements are just as essential in choosing your service provider. Your company needs to be able to trust the chosen stand designer to take care of all the tasks involved in the stand project, so that it can concentrate on its own priorities. A good feeling and mutual trust quickly established, will enable you to progress serenely on your stand project right up to the opening day of the show! Is this your first experience with a stand designer? If all goes well, you'll be able to build a lasting relationship.

Your choice of stand location is highly strategic. To be successful, you need to consider a number of factors, such as :

• proximity to competitors and catering areas,
• the main visitor flows through the show aisles, to make sure you're on a strategic axis with respect to your target,
• your location in relation to the show layout,
• As a bonus, keep an eye on the technical plans for the show: it would be a shame to be positioned on a site with several poles that are impossible to move. Luckily, WENES Stand can deal with all your problems, and transform them to your advantage.

A custom-built stand is undoubtedly the most effective way to stand out from the crowd at a trade show. By definition, it's unique and more eye-catching than the umbrella stands you order directly from the show organizer. A custom-built stand also allows you to better convey your brand image and the message (product launch, image enhancement, etc.) you wish to convey to visitors.

Add to this the fact that the cost per square meter for a salon location can be significant, and a plan tailored to your needs can maximize usable space and improve your return on investment!

With a traditional stand, everything starts with a blank sheet of paper. You'll be able to plan activities and set up equipment with no restrictions other than your own imagination (e.g. exchange zones, product tests, competitions, catering areas, screens, etc.). These features will give your visitors a real experience.

It's also worth remembering that this is a long-term investment. Your custom-built stand can be reused at future trade shows, either as is or modified to suit current trends. Finally, your ability to choose the right materials will also enable you to limit your impact on the environment and make your stand a sustainable product.