A breath of fresh air in the event industry
Trade fairs and shows pick up
With the 2008 crisis behind us, the trade show and trade fair sector benefits from solid structural drivers getting it back on its feet.
Trade fairs are more than just a market research tool. Their many functions include improving client relations, finding partners, and increasing competitive intelligence. The multifunctional nature of trade fairs therefore explains why spending allocated to this communication tool has been maintained. With international prestige and high-quality infrastructure, France is for the organisation of international trade fairs. The introduction of digital technology strengthens this market’s prospects. Logistics have been simplified, allowing the development of comprehensive solutions before, during and after events.
Connected stands, meticulous design, young companies are rewriting the rules
As with all other economic sectors, the events industry is modernising. The younger companies, such as WENES Stand, invest in technological tools and innovative design. They offer a more personalised service to exhibitors and support them before and during the event. They take a more creative approach to the profession. The company becomes a partner and advisor with one well-defined goal: your return on investment. And it works: trade fairs and conventions are still powerful tools for companies’ commercial development. Indeed, 55% of companies state that they achieve between 60 and over 75% of their sales revenue from this type of event.